Hello Coldwell Banker,
I am pleased to announce the 2010 Buyer Bonus Event, a national sales event designed to extend the benefits of the Home Buyer Tax Credit program after the April 30th deadline. The program was designed as a way to keep homebuyers in the market after April 30th, while extending the benefits of the government program to a much wider audience of potential homebuyers.
The event will begin May 1st and end July 31st. The launch is timed to coincide with the April 30th expiration of the government’s Homebuyer Tax Credit.
Home sellers will have the option to opt-in to the program. Home sellers that participate will agree to refund 3% of their final purchase price as a credit of up to $10,000 to the buyer at close. It’s open to all homebuyers and there are no eligibility or qualification restrictions. There will be national marketing support including tags on TV advertising, banners on coldwellbanker.com and other local sites that link to a landing page where consumers can search participating properties. There will be local marketing support, which will be covered in detail in future communications.
Next week, all non-distressed home sellers will receive a letter sharing details of the promotion and inviting them to participate in it. This will be an opportunity for you to start a discussion with your client on how this program could help motivate buyers to make an offer on their home.
If the response from the “10 Day Sale” in 2008 is an indication of how sellers respond to our national campaigns, the Buyers Bonus Event is an opportunity that you don’t want to pass you and your seller by.
Please contact Taila Gillespie if you are interested in viewing homes that offer this program! 619.888.2223 or taila.gillespie@coldwellbanker.com
Thank you!
Taila Gillespie
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